Photo by Brett Jordan on Unsplash

Google is introducing a new feature in early 2024 that affects how ads are shown online. Here’s a simplified breakdown:

Google Newsletter from Google AdSense Team

What’s Changing:

Contextual Programmatic Demand:

• When websites show a type of ad called Limited Ads, a new feature will make sure these ads are more personalized to what users are interested in.

Supported Sources:

• The feature works with various sources that provide these personalized ads, like Google Demand, Authorized Buyers, Open Bidders, and SDK Bidding.

Protection Against Fake Clicks:

• To make sure the ads are seen by real users, Google will use special tools that detect and stop fake clicks. These tools will be used even if users don’t specifically agree to them.

When Does This Happen:

Conditions for Personalized Ads:

• These personalized ads will happen in specific situations:

1. When a certain type of approval system isn’t in place.
2. If a special flag is included when requesting the ad.
3. When users say no to seeing certain kinds of ads.

What You Can Decide:

User Consent:

• Sometimes, the system will take action even if users haven’t said it’s okay. This is because protecting against fake clicks is essential.
• But, if website owners don’t want this to happen without users saying yes, they can choose not to use this feature.

Your Responsibilities:

Legal Considerations:

• Website owners are encouraged to talk to their legal teams to ensure they understand the rules about using this feature.
• They need to think about the laws and guidelines that might apply.

Deciding About User Permission:

• Website owners must decide if they need users to agree before using the tools that stop fake clicks.
• If they decide not to use these tools without permission, there’s a way for them to say no to this feature.

Where to Learn More:

Helpful Information:

• Google has put together more detailed information about these changes. Website owners can read these guides to learn how to prepare for these changes or decide not to use them.

Conclusion:

This new feature is made to let website owners have more control over how ads work on their sites. It’s about finding a balance between giving users what they want and making sure ads are seen by real people. Remember, website owners should stay informed about the rules and choose what works best for them and their users.

Google Adsense Newsletter 12.07.23

More Details: (Ad Manager, AdMob, AdSense).